The Holden Monaro isn’t dead

BUT DON’T GET too excited; there isn’t a new one on the way.

Instead, Holden is building something very special as part of a new aftersales promotion called Project Monaro.

Paying homage to one of the modern classics, the V2 Monaro, Holden is embarking on a unique restoration of a 2004 VZ CV8. When the car is complete, one lucky customer will win it.

Project Monaro is a real ‘money-can’t-buy-it’ kind of car – as close to a brand new CV8 as possible, only reimagined, refined and improved from the ground up using Holden Genuine, ACDelco and Chevrolet Performance Parts.

Teaming up with motorsport icon Craig Lowndes, Holden will also be demonstrating their ongoing commitment to Australia and New Zealand by drawing on the wealth of talent within Holden as well as their dealer network.

“I am truly proud to continue my long-term association with the Holden brand,” said Lowndes. “Like many Australians, I grew up with the Monaro. It’s such a thrill to be working on such a special project with the team at Holden.”

The Port Melbourne-based Design team (including some of the original V2 Monaro designers) have been given the task of bringing the car bang up-to-date, both inside and out. The Holden Engineering team, with the help of the Red Bull Holden Racing Team and some key build partners, are in charge of improving ‘the big three’ performance characteristics of the Monaro – the go, stop and turn, and bringing it to current-day performance standards.

As part of the build of Project Monaro, Lowndes will present a series of entertaining behind-the-scenes mini-documentaries, from concept development, through body, interior and mechanical restoration, culminating in the final shakedown of Project Monaro at Holden’s top-secret Lang Lang Proving Ground with Lowndesy himself behind the wheel.

View the Craig Lowndes video introduction to Project Monaro  here:

The car is not the only prize up for grabs as part of the promotion. Second prize is Lowndesy’s Ultimate Holden Garage, the runner up will win everything they need to deck out their dream garage, including tools, Red Bull Holden Racing Team exclusives, and an incredible collection of Lowndes-themed memorabilia.

Along with monthly Red Bull Holden Racing Team merchandise vouchers, the prize pool will appeal to Holden fans like catnip appeals to cats.

Holden is opening this promotion to both trade and retail service customers of their dealers in Australia and New Zealand.

If you’re in the automotive trade, simply enter through your local Holden Trade Club website  –   www.holdentradeclub.com.au  or  www.holdentradeclub.co.nz . Then follow the prompts to enrol in the Project Monaro competition.

Then every $100 (exc GST) you spend on Holden Trade Club parts between July 1 and March 31, 2020 will automatically get you an entry into the competition.

If you’re not a Holden Trade Club member or in the automotive trade, there are multiple ways to enter:

  • Spend $100 (plus GST) on Holden Genuine or ACDelco parts through a Holden dealer
  • Spend $100 (plus GST) in a Holden dealer service department
  • Spend $100 (plus GST) or more on an ACDelco battery, from either your Holden dealer or from an authorised ACDelco battery reseller.

Then go to ACDelco.com.au/offers and submit your receipt.

Of course, for non-Holden-owners, there’s not much reason to buy genuine Holden parts or spend money in a Holden dealer service department. Guess you’ll just have to buy an ACDelco battery.