ZEEKR, THE PREMIUM ELECTRIC AUTOMOBILE brand, is making its official Australian debut as the super sponsor of SXSW Sydney, showcasing the future of luxury electric vehicles with a series of unforgettable activations.
Zeekr has already captivated innovators and automotive enthusiasts globally with over 320,000 vehicles sold since its inception in April 2021. Now, the brand is setting out to leave a lasting impression in Australia through immersive driving experiences, exclusive vehicle unveilings, and engaging panel discussions.
SXSW Sydney will take place from October 14 to 20, with activations unfolding across the event, including the ICC Sydney Event Deck. Highlights include the Zeekr Cityscape Track, the interactive Z-Box experience, and the ZGallery, offering guests the chance to explore Zeekr’s advanced technology and cutting-edge designs. In addition, Zeekr will host a series of panels featuring industry leaders, exploring the intersection of automotive design, technology innovation, and the future of electric mobility. In addition to the event, attendees can enter to win a six-month lease of the Zeekr X through an exclusive prize draw.
SXSW Sydney creates an experience that both inspires and engages, while educating consumers on the future of automotive excellence, and Zeekr sees it as an ideal platform from which to launch its Australian assault.
“We are thrilled to bring Zeekr’s innovative electric vehicle technology to Australia, marking a significant step in our mission to redefine the future of mobility. Our partnership with SXSW Sydney underscores our commitment to driving technology and innovation, and we look forward to showcasing how Zeekr is shaping the future of sustainable transportation.” Andrew Haurissa, Head of Marketing Zeekr Australia & New Zealand.
Z-Box: Expect the Unexpected
Guests can immerse themselves in a surprise-filled experience at the ICC Sydney forecourt, designed to engage and captivate. Step up to the Z-Box to explore interactive elements, cutting-edge technology, and exclusive features of the highly anticipated Zeekr X in a one-of-a-kind environment. Built on the Sustainable Experience Architecture (SEA), the Zeekr X delivers a seamless blend of luxury design, exceptional performance, and advanced technology.
Z-Track: An Immersive Drive Experience
The Zeekr Cityscape Track offers guests a drive beyond limits, showcasing the premium technology and design innovation of the Zeekr X Luxury Urban Cross SUV. Located on the upper Event Deck of the ICC Sydney, the track overlooks the Sydney skyline, providing a stunning backdrop as guests are chauffeured by qualified drivers around the custom-made course. This experience highlights the electric power and technical prowess of Zeekr’s newest models.
Z-Gallery: The Future of Luxury E-Mobility
At the Z-Gallery, visitors will witness the Australian debut of the Zeekr 009, a pure electric luxury MPV that represents the future of e-mobility. This space will demonstrate how Zeekr is transforming transportation into a more connected, luxurious, and sustainable experience.
Exclusive Zeekr Prize Draw
Attendees can seize the opportunity to experience the Zeekr X firsthand through an exclusive drive experience featuring a six-month car lease. This competition is open to residents across Australia and runs until November 22, 2024, with the winner announced on December 2, 2024.
About Zeekr
Zeekr is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilises Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain. Zeekr’s value is equality, diversity, and sustainability. Its ambition is to become a true mobility solution provider.
Zeekr operates its R&D centre in Ningbo, Hangzhou, Gothenburg and Shanghai and boasts state-of-the-art facilities and world-class expertise. The engineering team in Sweden works on core technologies including vehicle architectures, powertrain, chassis, and advanced driver assistance systems (ADAS). They also collaborate with start-ups, innovation hubs and academia in Sweden and from around the world to pave the way for future sustainable mobility.
Zeekr Global Design, located in Gothenburg and Shanghai, is home to a diverse, international team working in disciplines including exterior and interior design, colour, materials, human-machine interface (HMI), and digital and physical modelling.