CITROËN IS ONE OF THE LONGEST STANDING automotive brand names in Australia but it has announced, as of 1 November 2024, that it will no longer sell cars in Australia. It will, however, continue to support the vehicle maintenance and servicing requirements of Australian customers, following the cessation of new vehicle sales in the local market.
This decision follows consultation with the retailer network, careful consideration of the current and future Citroën product available for the Australian market, and how this aligns with the evolving consumer demands and local market requirements.
David Owen, General Manager Citroën Australia, said, “Whilst we acknowledge and celebrate Citroën’s rich history in the Australian market, we must look to the future and consider the rapidly evolving, dynamic, and competitive nature of the industry and local market, alongside changing consumer demands.
“The decision for Citroën Australia to cease new vehicle sales was not made lightly; it was made after careful consideration of the current and future product available for our country, in the context of the local market and the preferences and requirements of Australian new vehicle buyers.
“Our dedication to putting our customers at the centre of everything we do remains resolute. We know there will continue to be Citroën owners in Australia, with many Citroën vehicles still on the road, and our passionate Citroën Australia team and retailer network are committed to supporting the continued vehicle maintenance needs of our customers.”
Citroën Australia remains at the service of their customers and is ready to support their servicing needs via 35 authorised Service Centres across Australia.
At these authorised Service Centres, customers will continue to have access to factory-trained technicians, genuine parts, completion of applicable service and recall campaigns, and diagnostic updates.
New vehicle orders placed by customers before 1 November 2024 will be fulfilled and delivered to Australian customers, with the brand’s comprehensive five-year/unlimited km new vehicle warranty, Assured Service Pricing and Pre-Paid Service Plans remaining unchanged.
Reading between the lines, we’d suggest it has a lot to do with the increasingly strong sales of Chinese brands, with more to come. Citroën has been selling fewer cars than Ferrari or Maserati, so most pundits would say it was inevitable. But it’s still sad news.