HYUNDAI’S THE FUTURISTIC IONIQ 5 BATTERY-ELECTRIC medium SUV is set to go on sale in Australia in September.
IONIQ 5 will be offered initially as a highly equipped ‘IONIQ 5’ launch variant, with a choice of 2WD (rear) or AWD powertrain, up to an initial allocation of 400 units. The 2WD model is priced at $71,900 (plus on road costs) while the all-wheel-drive version is from $75,900.
The first release of IONIQ 5 will be sold by Hyundai directly to customers to provide a fair allocation of a high-demand model, with limited initial supply.
This new online process is unique to IONIQ 5. The rest of the Hyundai range – including Kona Electric and IONIQ Electric – will continue to be sold through the dealership network in the traditional manner.
IONIQ 5 redefines the electric vehicle through innovative and sustainable cutting-edge design. Built on Hyundai’s dedicated Electric-Global Modular Platform (E-GMP), IONIQ 5 makes the most of the architecture’s design freedoms with its unique proportions and spacious, flexible and fully-featured interior.
Strong pure-electric performance and world-first patented ultra-fast 400V and 800V charging make IONIQ 5 a uniquely appealing EV proposition, while a Vehicle-to-Load (V2L) function gives customers essentially a powerful mobile charger on wheels.
“It is our great pleasure to introduce the futuristic IONIQ 5 battery-electric medium SUV, as the first model from our IONIQ EV sub-brand,” Hyundai Motor Company Australia Chief Executive Officer Jun Heo said.
“The powerful, long-range, ultra-fast charging IONIQ 5 represents the leading edge in zero-emissions battery-electric vehicles and is certain to delight customers,” he said.
“Furthermore, by offering IONIQ 5 via an online direct-to-customer sales model, we aim to provide a fair allocation of the limited initial supply in response to overwhelming demand for this vehicle.”
IONIQ 5: Range Overview
From launch, IONIQ 5 will be available in one flagship trim, with the option of a 2WD, rear-driven motor layout, or a dual motor (rear & front) HTRAC AWD layout.
Other trim grades of IONIQ 5 will be introduced at a later date, with timing yet to be confirmed.
Every IONIQ 5 provides the safety of seven airbags and features an extensive suite of SmartSense advanced active safety and driver assistance technologies.
A 12.3-inch digital instrument cluster headlines the in-cabin technology, along with a 12.3-inch Multimedia navigation unit featuring Android Auto/Apple CarPlay smartphone compatibility and a BOSE eight-speaker premium audio system.
Luxuries include leather appointed seats trimmed in sustainable eco-processed leather, 12-way power front seats with ‘Relaxion’ (zero gravity) mode & memory function, and two-way power rear seats (60/40) with memory.
There is also a heated steering wheel, heated and ventilated front seats, heated rear seats, a vision glass roof with power sunshade, and a smart power tailgate.
LED headlights, front guide lights and taillights, and striking 20-inch alloy wheels complement IONIQ 5’s progressive style.
Smart regenerative braking, a safety-enhancing Virtual Engine Sound System (VESS) and an ‘i-Pedal’ mode that allows one-pedal driving, lets customers enjoy the full benefit of IONIQ 5’s progressive powertrain.
Direct-to-customer sales model
The initial batch of IONIQ 5 EVs will be ordered and sold online directly to customers.
This sales process has been chosen in light of unprecedented high demand for IONIQ 5 in Australia and limited initial supply.
Hyundai Motor Company Australia has had more than 120 deposits placed with dealerships over the last eight months, and over 11,000 expressions of interest submitted. This level of interest is unprecedented for a Hyundai vehicle.
The new direct-to-customer sales model aims to provide a fair allocation of IONIQ 5 to customers across Australia based on demand.
Currently the sales model is only planned to apply for the introduction of IONIQ 5, Hyundai will continue to sell the electrified vehicle range – Kona EV, IONIQ Hybrid, Plug-In Hybrid and Electric – through the Hyundai BlueDrive dealership network.
Online Sales Process
The online sales process will be rolled out in three phases via the Hyundai Australia public website:
- Those customers who have already placed deposits with Hyundai dealerships over the past eight months will have first priority to secure a vehicle during the initial period of online ordering, starting from 27 September.
- From 12 October, any customer who has previously registered their interest in IONIQ 5 will be giving 24-hours early access to place a vehicle order.
- Then, from the 13 October ordering will open up to the general public.
IONIQ 5 orders are secured with the $2000 deposit, on a first-come first-served basis.
After the initial allocation of 400 vehicles is exhausted, expressions of interest will continue to be taken and Hyundai will remain in close contact with all interested customers.
Delivery Partners and Servicing
The initial allocation of IONIQ 5s will be delivered to customers through approximately 10 Delivery Partners chosen from the Hyundai dealer network.
IONIQ 5 aftersales support and servicing will be provided by all 32 Hyundai BlueDrive dealerships across Australia.