CAR COMPANIES RECOGNISE A good thing when they see, and they’re never slow to revisit a successful marketing idea.
When first released last year, the option of different interiors for Honda’s HR-V proved very popular, so Honda has repeated the offer on high-end models.
The luxe Crimson and Classic White interior colourways are once again being offered as an option on HR-V RS and VTi-LX grades respectively, as part of a limited production run.
The reintroduction of the colour trim option comes on top of the recent 2021 Year Model (21YM) update to HR-V, which featured the addition of Apple CarPlay and Android Auto as part of a new Display Audio infotainment system.
“Despite many newcomers entering the Small SUV segment recently, the HR-V has maintained its reputation for style, space and functionality. Based on new vehicle sales data to date in 2020, it is ranked as the No.1 choice amongst private buyers when it comes to purchasing a new Small SUV,” said Mr. Robert Thorp, Honda Australia General Manager – Product, Customer and Communications.
“Style continues to play an important role in that purchase decision for Small SUV buyers, so these special interior colour trims will once again enhance the stylish appeal of HR-V amongst customers in this competitive sector of the market.”
The colour trim option is offered in Crimson on the HR-V RS, while the Classic White interior on the VTi-LX injects another level of sophistication befitting its position at the top of the range.
The HR-V RS with Crimson interior is available on Platinum White, Lunar Silver, Modern Steel and Crystal Black exterior paint colours, while the VTi-LX grade with Classic White interior is available on Platinum White, Modern Steel, Crystal Black and Passion Red paint colours.
The interior colourways on HR-V RS and VTi-LX grades are available for the option price of $400.
HR-V RS and VTi-LX models with Crimson and Classic White coloured interiors will start arriving in dealerships towards the end of August.
HR-V RS & VTi-LX pricing – standard & optional interior trims
| Grade | Interior Trim Colour | Price |
| RS | Black | $33,690 |
| RS | Crimson | $34,090 |
| VTi-LX | Black | $36,240 |
| VTi-LX | Classic White | $36,640 |
Price does not include on road costs
Once we have tested and assessed the new Honda HR-V, seniordriveraus will bring you a comprehensive review, including everything the over-50 driver needs to know.