THE HISPANO SUIZA BRAND HAS BEEN reborn and holds high hopes that it can carve out a niche market in the US. Throughout the week, the brand took part in various exclusive events at Monterey Car Week, an event that turns this area of California in an epicentre for automotive fans, collectors and potential buyers.
“Motorlux”, held at the Monterey Jet Centre, marked the beginning of the Monterey Car week. The first Hispano Suiza car delivered in the United States, a Carmen Boulogne painted in one-off Ocean Song Rose colour, was displayed in the so-called “Electric Avenue” before 3000 visitors, as the excellence in automotive, aviation and gastronomy gathered together, three highly important components of the Hispano Suiza DNA.
In addition, Francesc Arenas, Design Director of Hispano Suiza, took part in a panel organized by the Petersen Museum on the “Future of Electric Vehicle Design” at the renowned Pebble Beach Beach & Tennis Club. The autonomous car and the changes that it will entail for automobile interiors was a focus of the discussions. Arenas stressed that “biometrics will allow managing the necessary relationship between human and artificial intelligence”.
The pillar of this Monterey Car Week has been “The Quail, a Motorsport Gathering”, held at the renowned Quail Lodge & Golf Club. Hispano Suiza showcased its Carmen Boulogne on a stand that captured the attention of personalities such as the Swedish former Formula 1 driver Stefan Johansson and one of the best-known automotive TikTokers in the world, Daniel Mac (out of consideration for our readers, we have removed his TikTok link).
Hispano Suiza finalised its participation in the Monterey Car Week with the “Exotics on Broadway” exhibition, thanks to its partnership agreement with Michelin. Since the inaugural event in 2015, Exotics has grown from a small gathering of supercars to the event with the highest attendance during Monterey Car Week. Focused entirely on the Super, Hyper and Exotic Car phenomenon, the event takes place on Broadway Avenue in the Monterey County town of Seaside.
Hispano Suiza’s presence in the United States is gathering momentum, having participated in five events this year in the United States, since its first showcase at The Amelia last March.