THE AGE OF electric vehicles is drawing inevitably nearer, as demonstrated by Mazda’s unveiling of its first mass-production electric vehicle, named Mazda MX-30, at the 2019 Tokyo Motor Show.
A new addition to Mazda’s car line-up, the MX-30 is the automaker’s third new-generation model. Intended, so we are told, to allow customers to “relax and be themselves” and deepen the bond between car and owner.
Under the Car-as-Art ethos, the styling of MX-30 aims to raise its artistic value and expand the expressive range of Mazda’s Kodo, Soul of Motion design language (which, as usual in these cases, we present in the full and unedited effusive style preferred by Japanese designers – or their translators).
Based on a concept of “Human Modern,” the design stays grounded in the beautifully honed, handcrafted forms of Kodo, yet aligns itself with changing values and new lifestyles.
Spaces in and around the centre console give the cabin an open feel, and environmentally conscious materials such as cork and fabrics made from recycled materials are used in ways that bring out their natural appeal, creating a comfortable interior space. In addition, the MX-30 adopts freestyle doors so customers can invent new and creative ways of using the car.
In line with the human-centric philosophy, Mazda engineers were determined to deliver the same Jinba-ittai driving joy that every Mazda offers in the EV as well. The model adopts Mazda’s new electric-drive technology, e-Skyactiv, and combines outstanding response with smooth dynamic behaviour to achieve performance that drivers can enjoy naturally.
“In any era, Mazda wants people to experience exuberant moments in life through cars,” said Akira Marumoto, Mazda’s Representative Director, President and CEO at the show. “We will continue striving to deliver creative products and technologies so our customers will love and hold onto their Mazda for a long time.”
And, we are glad to report, over-the-top descriptions that never fail to brighten our day.
