FORD AUSTRALIA WILL REVEAL the much-anticipated next-generation Ford Ranger pickup on November 24.
Ford has reimagined, redesigned and reengineered the Ranger (the current model has topped the October sales charts in Australia) to be the smartest, most versatile and most capable Ranger ever for customers in more than 180 markets around the world. Ford conducted more than 5000 interviews and worked with hundreds of pick-up owners, in dozens of workshops across the globe to find out how owners used their trucks, what they liked, what they wished it had and what experiences mattered the most to them.
“As designers, we engaged with customers much earlier in the process, spent more time with them and got more insights than ever before,” said Max Tran, Chief Designer of the new Ranger.
“Interestingly, we found that no matter what market, our customers are doers. They like solving their own problems, and they like to feel confident in their truck … not just the way the vehicle functions but the way they feel when they’re driving it.”
This customer-based approach helped Ford design and engineer solutions with the next-generation Ranger that customers wanted and would appreciate.
With a rugged new Built Ford Tough look, and a host of new features that boost productivity, capability and versatility, the next-generation Ranger is designed to go more places, work harder and offer more comfort and refinement than ever before.